> For the complete documentation index, see [llms.txt](https://docs.duku.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.duku.ai/getting-started/create-a-product.md).

# Create a Product

A **product** is the top-level container for everything Duku tracks for an application.

It holds your targets, explorations, intent tests, and results. In most teams, one product maps to one app or site.

{% stepper %}
{% step %}

#### Open Products

Sign in to `https://app.duku.ai`, then open **Products**.
{% endstep %}

{% step %}

#### Create the product

Click **Create Product**.
{% endstep %}

{% step %}

#### Fill in the fields

* **Name:** A clear label like `Marketing Site` or `Web App`
* **Description:** Optional context for your team
* **Base URL:** The general root URL for the product
* **Credentials:** Add them here if the app needs login
  {% endstep %}

{% step %}

#### Save it

Click **Create**.
{% endstep %}

{% step %}

#### Create the first target

Open the product.

Use the target menu in the top-right navbar, next to the active product.

If you add credentials, make sure the target URL points at the sign-in page, for example `app/signin`.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
Create separate products for separate applications. Explorations start from the target URL, not the product base URL.
{% endhint %}